Working with dummies? Well, yes but they were little wooden ones. Actually they were one of the client's tools used in their practice and they added some personality.
The collaboration was smooth and efficient—decisive clients will approve without hesitation. They also have no problem saying "no". We reviewed typography, color sets, photo content, and lots of sketches.
The design package included branding, a brochure, business cards, and a CMS website.
As the leader of my own shop in New York's Westchester county, I had the pleasure of developing relationships with many small business owners.
The folks at Dramatic Pragmatics knew what they wanted to promote and how it should look. We were successful in our efforts, and even won two "Big W" awards for corporate identity and B2C website design.
