The challenge was to create a brand atmosphere of an established and trusted business. A look that conveyed style, elegance and universal appeal.
The stakeholders were looking for a design studio that could start from scratch and breathe life into this concept and I won them over.
I developed the brand and wove it into identity, print, web, advertising, packaging, and display.
The process involved the client every step of the way, collaborating from the beginning with a fun exercise of looking closely at established fashion and cosmetic brands. It's funny how people "remember" color where there is none. It's more than a logo, it's an attitude.
